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Denim: The Fabric That Built America, 1935–1944 | Reel Art Press

Regular price $49.95 Sale price $35.00
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Denim: The Fabric That Built America, 1935–1944 | Reel Art Press

Regular price $49.95 Sale price $35.00 Sale-29% Shipping calculated at checkout.

Reel Art Press is a UK publisher Tony Nourmand founded in 2010 to make deeply researched archival books on film, music, photography, and design. Nourmand edited this one with the designer Graham Marsh, his longtime collaborator.

It is a history of American workwear before it became fashion. Marsh and Nourmand searched the Farm Security Administration archive, more than 170,000 negatives commissioned by the US government to document working America during the Depression, for one thread: everyone was wearing denim, from Levi's, Wrangler, and Lee to OshKosh and Carhartt. Every one of the 250 photographs was rescanned from the original negatives, so field hands, dam builders, women working the Chicago railroad, and out-of-work miners show the heft of the weave, white stitching, cuffed hems, and selvedge edges in sharp detail. It is a reference for anyone who collects or designs denim.

  • Hardcover, 240 pages
  • 9.25 × 11.2 in, b&w and color
  • Reel Art Press, 2024
  • ISBN 9781909526976